Online Privacy Notice

Effective January 1, 2024

This privacy notice (“Privacy Notice”) generally describes the information Really LLC (“we” or “us” or “Really”) ”) and its affiliates collect when you use or access Really’s website and any of its platforms, products or services (collectively, the “Services”).  It also explains how we use and share the information and what steps we take to protect it. By visiting and using the Really’s website or using its Services, you consent to our collection and use of your personal information as described in this Privacy Notice.  Please read this Privacy Notice in its entirety.  We reserve the right to modify, alter, or otherwise update this Privacy Notice at any time to address changing legal obligations, technologies, business practices and our users’ needs, and we encourage you to check back periodically so that you are always aware of the most current policies and practices that Really has in place to protect your personally identifiable information. Please also review the (herein contained) Terms & Conditions that govern your use of our Services.Really complies with all applicable federal and state privacy laws and regulations.

1. Information we collect

Really is in the business of extending offers to purchase residential real estate in select U.S. cities.  What types of information we gather from you depends on the Services you have with us or for which you apply to us.  This information may include:
  • Your name, contact information, home/business address, e-mail address, driver’s license number and social security number;
  • Your date of birth, gender, and marital status;
  • Your log-in information when you log into our (or our affiliate’s) platform;
  • Business ownership information, including profit sharing and ownership interests;
  • Your financial information, including without limitation, your net worth and your bank statements and tax returns.
  • Information about residential real estate property you own in part and whole, the value of said real estate, any outstanding debt, taxes owed on the property, financing or creditor information related to your residential real estate properties.
  • Your personal background and credit information.

If you use our (or our affiliate’s) platform, we may also collect information about the browser you are using.  This information can include:

  • Your IP address or other device identifying information, browser type, browser language, the date and time of your request;
  • One or more cookies and/or pixels that may uniquely identify your device; and 
  • Information obtained through the use of cookies, flash cookies, web beacons, embedded script, tracking pixels or other similar tracking technologies.

We may supplement this information with data from third parties.  This information may include:

  • Information from other sources, such as financial records, employment history, background information (including, without limitation, criminal background/history), or other third-party data; and
  • Information from other reporting agencies, state and federal government agencies such as state motor vehicle departments, and credit reporting agencies (including credit reports/history/scores).

We treat all information about you, whether received from you or from a third-party, in accordance with this Privacy Notice and our Terms and Conditions (contained herein).

2. How do we use the information we collect?

We use the information we collect to provide, maintain, protect, optimize, and improve our Services, and to enhance your user experience. We may also use the information we collect in the following ways:
Regular Business Purposes

We use the information you provide to update your account(s), process or Service requested or authorized transactions, respond to your inquiries and requests, send you notifications, send administrative information to you such as changes to our terms, conditions, and policies, verify your identity, and evaluate and underwrite purchase of residential real estate you may own in part or whole.
For Our Own Analytic Purposes

Really may also use your information to improve and develop new Services, personalize your experience on our website, conduct research, and create anonymous or aggregated reporting for its (or its affiliates’) own use.
For Our Own Marketing Purposes

Really may use your information to offer our Services to you.
To Comply with Legal Requirements

It may be necessary to provide information collected from you to respond to subpoenas, other discovery requests, legal investigations, court orders, or to otherwise comply with the law. We may share information pursuant to a governmental agency or investigatory body request. Really may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. We also may use your personal information to enforce our terms and conditions, to protect our operations or those of any of our affiliates, to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others, and to allow us to pursue available remedies or limit the damages that we may sustain.

Other Business or Commercial Purposes

We may use your information for other business or commercial purposes, as permitted by law, including but not limited to such purposes as data analysis, audits, fraud monitoring and prevention, and operating and expanding our business activities.

3. How is your information shared?

Really does not share, sell, rent or otherwise distribute your personal information except:
With Our Service Providers and Other Third Party Vendors

We may share your personal information with other companies and individuals to perform functions or services for us or on our behalf, such as hosting this website, sending e-mail messages, making phone calls, and processing requests for home evaluations and estimates. These parties are contractually or otherwise restricted from using any personal information for purposes other than providing services for Really (or its affiliates) or on our behalf.
For Administrative and Legal Reasons

See Section 2 above. Additionally, Really also reserves the right to disclose or use information if it has a good faith belief that such action is necessary to: (a) protect and defend the rights, property or liability of Really or its affiliates, other users of this platform, or the public; (b) enforce the Terms and Conditions; (c) respond to claims that any content violates the rights of third-parties; (d) respond to claims of suspected or actual illegal activity; (e) detect, address or prevent fraud, security or technical issues; or (f) respond to an audit. We may also disclose information as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets). If another company acquires Really, or all or substantially all our assets, that company will possess the same information, and will collect, use, and disclose the information only as described in this Privacy Notice.
With Business Partners

We may disclose personal and other sensitive information, as necessary, in connection with providing our Services. In order to provide home value estimates, labor and materials cost estimates and products/related products, we may disclose your information to residential real estate investors, financing providers, insurers, reinsurers, insurance intermediaries, brokers, lenders, underwriters, insurance reference bureaus, fraud detection agencies, our other advisers, lawyers, accountants, and other third parties involved in a home purchase, sale, and/or servicing process(es).
With Your Consent

We may disclose personal and other sensitive information after receiving your consent for such disclosure. Such consent may be provided via written, electronic, or verbal means, subject to Really’s ability to reasonably validate your identity and determine the authenticity of such request.

4. How can you limit the sharing of your data?

Really respects your privacy and your right to limit the sharing of your information.  The following identifies ways in which you can limit the sharing of your information and data:

State laws may give you additional rights to limit sharing.
  • You can also opt out of receiving marketing emails by following the opt out instructions in any marketing email or text message you receive.
  • If you do not wish to allow our website to use cookies or similar tracking tools, you may configure your browser to block them. Please understand that blocking cookies may reduce the functions and Services our website makes available to you.

For more information on how to reject or delete cookies, you should consult with your browser’s or device’s help documentation or visit At this time, Really does not (a) respond to automated signals regarding tracking mechanisms, including “do not track” instructions from your browser; or (b) allow third parties to install software to track users’ online activities over time and across different websites when a consumer uses the Really’s website or Service.

5. What steps does Really take to protect your information?

Secure Internet Connectivity. Really protects your personal/private information through the use of encryption technology. We use industry standard security protocol (Secure Sockets Layer or “SSL”) to ensure that the connection between your browser and our server remains protected. Unfortunately, no data transmitted over the Internet or data storage system can be guaranteed 100% secure. If you believe your connection with us is no longer secure for any reason, please notify us immediately.

Information Security. Personal information and user-specific settings and preferences are stored using commercially standard database and website security software. User passwords and other sensitive user information are saved in encrypted form to prevent unauthorized access or disclosure and accidental loss, alteration, or destruction.

Evaluation of Information Protection Practices. Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality, and quality of our information.

Employee Access, Training and Expectations. Our employees are required to protect confidential third party information in general as a condition of employment at Really (or its affiliates), and our business practices limit the use and disclosure of such information, including personal information, to authorized persons, processes, and transactions.

Disposal of Your Personal Information. Personal information that we will not retain will be securely destroyed by shredding, erasing, or otherwise modifying the personal information in the records to make the information unreadable or indecipherable through any means.

6. Additional concerns

Updating and Correcting Your Information

Keeping your information accurate and up to date is very important since inaccurate or incomplete information could impact our ability to deliver Services to you. Please let us know about any changes that may be required to your personal information by emailing us at
Continued Use of Information

Even if you are no longer our customer or client, we may continue to share your information as described in this Privacy Notice.
External Links and Third-Party Privacy Notices

Really may post links to third-party websites that are governed by their own terms and are not subject to this Privacy Notice. We do not exercise control over these third-party sites and are not responsible for the privacy practices of any third-party. We encourage you to read the privacy policies and terms of use of any third-party web sites you visit.
International Users

The Services are operated in the United States and intended for users located in the United States. If you access this Site from a location outside of the United States, your information may be transferred to the United States and you agree to such transfer. Furthermore, you acknowledge that the United States may not provide the same level of protections as the laws of your country.

The Services are intended for general audiences and are not directed to anyone under the age of 18. We do not knowingly collect, use, or disclose information of children under the age of 18 without the consent of their parents or legal guardians. If you become aware that a child has provided us with personal information without parental consent, please email us at We will delete any personal information collected that we determine to be from a user younger than the age of 18.
Rights of California Residents

If you are a California Resident/Consumer, you may have certain rights with respect to your personal information under the California Consumer Privacy Act of 2018 (CCPA). For additional information on our data collection practices, your rights under the CCPA, and how to exercise those rights, you can visit our California Privacy Statement by visiting or clicking on the “California Privacy Statement” link at the bottom of our webpages.

In addition, Really does not share or disclose your personal information to third parties for the third-parties’ direct marketing purposes, except with respect to third parties that are affiliated companies or with whom we have a contractual relationship.

For additional information, or if you have questions regarding this Privacy Notice or privacy practices at Really, please send correspondence to or via postal mail to:

Really LLC

645 Madison Avenue, 19th Floor

New York, NY 11022

Changes to our Privacy Notice

This Privacy Notice may be revised at any time to reflect changes in the law or in Really’s business operations. Any changes will be effective immediately upon the posting of the revised Privacy Notice. Sometimes there may be material changes to this Privacy Notice that we want to apply retroactively. If so, we will notify you and obtain your consent to the extent required by applicable law.